$newUser = new User(
    'BI_User',	
    'superSTRENGTHpassw0rd',
    'clever@email.com',	
    'Business Intelligence User',
    'organization_1',
    'true'
);	

$role = new Role('ROLE_USER', null, 'false');
$newUser->addRole($role);

try {
   $c->userService()->addOrUpdateUser($newUser);
} catch (Exception $e) {
   printf('Could not add new user: %s', $e->getMessage());
}